Description
Adams Media Guerrilla Publicity Hundreds of Sure-fire Tactics... by Jay Conrad Levinson, Rick Frishman, Jill Lublin
How To Build Publicity Campaigns From The Inside Out. Guerrilla Publicity Is Set To Become The Pr Bible For A New Decade. The Book Lays Out An Aggressive Plan For Learning How To Build Publicity Campaigns From Scratch, How To Zero-In On A Targeted Market, And How To Infuse A Marketing Plan With Publicity Hooks. This Motivational Book Also Includes: Inside Info On How To Make Friends In The Media; Simple Ways To Get Others To Spread The Message; Sample Press Releases And Media Kits