Description
Igi Global Holistic Approaches to Brand Culture and Communication Across Industries by Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry._x000D_ Table of contents : - _x000D_
Time Reversal and Unitary Symmetries.- Level Repulsion.- Random-Matrix Theory.- Level Clustering.- Level Dynamics.- Quantum Localization.- Dissipative Systems.- Classical Hamiltonian Chaos.- Semiclassical Roles for Classical Orbits.- Superanalysis for Random-Matrix Theory._x000D_