Description
The Hospitality Press Hotel Revenue Management From Theory to Practice by Robert H Browning
This research monograph aims at growing an integrative framework of lodge sales management. It elaborates the fundamental theoretical principles within the subject of hotel revenue management just like the revenue control gadget, procedure, metrics, evaluation, forecasting, segmentation and profiling, and ethical issues. Special attention is paid at the pricing and non-pricing revenue control gear utilized by hoteliers to maximize their sales and gross running profit. The book is appropriate for undergraduate and graduate college students in tourism, hospitality, lodge control, services research applications, and researchers interested in sales/yield control. The book will also be utilized by inn general managers, marketing managers, revenue managers and different practitioners seeking out approaches to improve their knowledge within the area.