Description
Kogan How to Write a Marketing Plan A Quick Start Guide to Online SellingCarry Out a Marketing Audit 2011 Edition by John Westwood
How To Write A Marketing Plan Makes The Task Of Writing A Marketing Plan Much Easier. This Practical Step-By-Step Guide Details How To Formulate A Workable And Successful Plan.Fully Updated And Packed With Exercises To Help The Reader Produce Sections Of Their Own Marketing Plan, This Comprehensive Workbook Looks At All The Essential Stages, Including: Carrying Out A Marketing Audit; Setting Objectives And The Strategies To Achieve Them; Devising Budgets; Writing And Implementing The Plan.How To Write A Marketing Plan Is Ideal As An Individual Study Guide For Group Marketing Planning Exercises, As Well As Being A Useful Resource For Marketing Courses.