International Business at Meripustak

International Business

Books from same Author: Frank McDonald and Fred Burton

Books from same Publisher: Thomson Learning

Related Category: Author List / Publisher List


  • Price: ₹ 3936.00/- [ 50.00% off ]

    Seller Price: ₹ 1968.00

Sold By: Store4Doctors      Click for Bulk Order

Offer 1: Get 50.00 % + Flat ₹ 75 discount on shopping of ₹ 500 [Use Code: MPSTK75]

Offer 2: Get 50.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 50.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)Frank McDonald and Fred Burton
    PublisherThomson Learning
    ISBN9781861524522
    Pages512
    BindingSoftbound
    LanguageEnglish
    Publish YearMarch 2002

    Description

    Thomson Learning International Business by Frank McDonald and Fred Burton

    This text takes the student through the entire syllabus of a standard International Business or Management course. The book covers both the economic and managerial aspects of the subject. The first half concentrates on the traditional economic concerns: international economics and world trade; the International Monetary System; theory of the MNE; and foreign direct investment. The second half covers the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition, the text focuses on specific functional areas of business - strategy, HRM, international marketing, financial management and accounting and international production/operations management.