Description
Fairchild International Retailing by Brenda Sternquist; Elizabeth B. Goldsmith
I absolutely love International Retailing. It is one of the best texts for students. Alyssa Adomaitis, CUNY New York City College of Technology, USA
This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries. Rayecarol Cavender, University of Kentucky, USA
Understand the retail environment in the Americas, Europe, and Asia.
You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.
-New case studies in each chapter
-Updated data and new maps
-More emphasis on Brazil, Russia, India, and China
STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions