Description
New Age International (P) Ltd Publishers Introduction To Rural Marketing 1St Edition 2017 by Bajaj, Chetan,Bajaj, Nandini,Shenoy, Veena
The world is currently witnessing an economic downturn. Indian Economy however, continues to grow at a healthy rate of over 7% p.a. India remains the only bright spot among the major economies of the world. Even as Indian economy fuels the global economy, the Indian growth story largely depends on its rural markets, which act as the key growth drivers. As India and China powered the global economy during the last decade, rural India and rural China scripted the growth stories of these giant countries.