Description
VIVA BOOKS - ORIGINALS Marketing Research: An Introductory Approach by Sabihuddin Kidwai
For those who want to refresh their knowledge and skills through simple and easy-to-understand theory or for those individuals or organisations who want to embark upon the marketing research introductory journey this book is invaluable. A clear explanation of fundamental aspects with excellent examples and well-documented theory make Marketing Research: An Introductory Approach a must read. This book is to the point and illustrates the concepts of market and marketing research in a clear and concise manner.The information is sourced from author’s own notes and a number of other different sources which will help the students to get the holistic information in one place. Statistical data have been used with graphical illustrations for easier understanding.