Description
Pearson Marketing Research (With Spss Cd-Rom) Edition 1999 by Alvin C. Burns, Ronald F. Bush
Appropriate for introductory undergraduate business and marketing courses in Marketing Research.Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.