Description
The Hospitality Press Marketing for Hospitality and Tourism Strategies by Gauri Srivastava
Marketing for Hospitality and Tourism Strategies is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. It is shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.