Description
Kogan Persuasive Copywriting Cut Through the Noise and Communicate With Impact 2019 Edition by Andy Maslen
Enhance Your Copywriting Skills With Psychology-Driven Techniques To Create Stand Out Copy That Taps Into Consumer Decision Making And Sells, Using This Second Edition Of The Ultimate Copywriting Survival Guide For The 21St Century - Essential To Every Marketing Or Creative Professional'S Bookshelf.With Many Professionals Now Developing Their Skills On The Job, It Is Notoriously Difficult To Benchmark Successful Copy. This Book Provides A Step Up For Those Who Already Know The Basics Of Writing Copy, And Are Seeking More Advanced, Psychology-Driven Techniques To Gain The Competitive Edge. With Practical Insight Into Human Decision Making And Consumer Engagement, It Will Inspire The Clear-Cut Confidence Needed To Create, Quantify, And Sell Stand Out Copy In A Cluttered Marketplace.Complementing The 'How To' Perspective Of Copywriting, With Impressive Interviews From Leading Ad Agencies And Copywriters Across The Globe, This Second Edition Addresses The Everyday Issues Faced In A Multitude Of Roles, Including:-Practical Advice To Measure And Benchmark Effective Copy-Guidance On Creating And Critiquing Briefs-New Chapters On How To Weave Copywriting Skills Into The Wider Industry-Storytelling And Content Marketing-The Impact Of Evolving Channels Like Mobile And Social MediaPractical, Inspiring And Extremely Digestible, Persuasive Copywriting Is The Only Vibrant, All-Encompassing Guide To Copywriting That You Need.