Description
Cengage Principles Of Marketing 2006 With Infotrac by David L. Kurtz , Louis E. Boone
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more. 1. History and physical examination ; 2. Physical growth and development ; 3. Infant feeding ; 4. The newborn ; 5. Cardiovascular system ; 6. Central nervous system ; 7. Ear, nose, mouth, and throat ; 8. Gastrointestinal system ; 9. Haematology ; 10. Infectious diseases ; 11. HIV infection ; 12. Ophthalmology ; 13. Parasites ; 14. Renal ; 15. Respiratory tract ; 16. Skin diseases ; 17. Common surgical problems ; 18. Miscellaneous ; 19. Emergencies ; Appendix A - Procedures and techniques ; Appendix B - Protocols of management for some common conditions ; Appendix C - Commonly used medications and dosage guidelines