Description
Cengage Professional Selling A Trust Based Approach 2005 Edition by Raymond W. LaForge, Avila, SCHW, Thomas N. Ingram
PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional SellingÂ's chapters can be mixed and matched with sales management chapters from IngramÂ's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.