Description
Wiley india Pvt. Ltd Profit Driven Business Analytics: A Practitioners Guide To Transforming Big Data Into Added Value by Wouter Verbeke Bart Baesens
The book provides a sound mix of both theoretical and technical insights as well as practical implementation details. The authors will extensively report on their recent research insights about the topic. Various real-life case studies and examples will be provided to illustrate the discussed concepts and to allow practitioners putting these techniques to work within their organization. This book provides detailed explanations on a wide range of analytical approaches and modeling techniques that can be adopted with the aim of maximizing business payoff. It will be an analytical toolbox tailored to advanced analytical business applications. It will provide detailed information needed to build implement and manage advanced analytical models.