Description

With the growing relevance and vibrancy of retailing, there is a great increase in the quality and quantity of contemporary thinking and research in this discipline. Also, the Indian retail landscape has evolved with a dynamic interplay of various economic and demographic factors.With the objective of providing conceptual clarity and connecting learners to retailing in practice, the new edition of this popular textbook on retailing management incorporates the changes in the retail environment in both Indian and international scenarios. This book offers the readers with comprehensive and up-to-date treatment of the subject matter. The book features a balanced combination of theory and application, and is packed with a set of 15 case studies.

More Details about RETAILING MANAGEMENT

General Information  
Author(s)PRADHAN
PublisherMcGraw Hill
Edition5th Edition
ISBN9789385965043
Pages760
BindingSoftbound
LanguageEnglish
Publish YearSeptember 2016