Description
PEARSON INDIA Research Methods For Business Student 5Th Edition by P and Saunders and MNK and LEWIS
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables studentsto understand the practical relevance of the research methods. Ahighly accessible style and logical structure have made this thestudent choice and run-away market leader.
The book is written for students on undergraduate andpostgraduate degree programmes in business, or business-relateddisciplines.
For Sale in Indiansubcontinent only
Case Studies and Focus on Student Research illustrate how student research can be conducted
Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research
Guidance on use of SPSS, NVivo and internet searching on the companion website
How to use this book
Guided tour
Preface
Contributors
The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Understanding research philosophies and approaches
Formulating the research design
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structured, in-depth and group interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report
Appendices
Glossary
Index
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.