Description
PEARSON INDIA Retail Marketing Management 2014 Edition by GILBERT
Retail Marketing Management will be invaluable for studentsof retail marketing and retail marketing management atundergraduate level, as well as those studying retailing, retailstudies and retail management at undergraduate level. HND studentsof Retail Marketing will also find the text useful. This text takesan integrated approach to explaining the process ofinternationalisation, and the inclusion of plenty of internationalexamples reinforces this approach.
For Sale in Indiansubcontinent only
Greater coverage of Marketing Planning ? chapter now split into two to allow greater coverage and keep in-line with recent developments in this field.
Floor plan illustrations and more visual tools utilized expanding the understanding of the theory.
Web references at the end of each Chapter, and further suggested reading.
A clear and accessible writing style.
Learning objectives, illustrations, examples, mini case studies and revised revision questions.
A coherent structure, which provides a logical overview of the development of a retail marketing management strategy.
An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing