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STRATEGIC MARKETING 8E

STRATEGIC MARKETING 8E
Books from same Author: CRAVENS
Books from same Publisher: McGraw Hill

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Description

It is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.

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General Information
Author(s)CRAVENS
PublisherMcGraw Hill
Edition8th Edition
ISBN9780070682603
BindingSoftbound
LanguageEnglish
Publish YearAugust 2009
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