Description

It is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.

More Details about STRATEGIC MARKETING 8E

General Information  
Author(s)CRAVENS
PublisherMcGraw Hill
Edition8th Edition
ISBN9780070682603
BindingSoftbound
LanguageEnglish
Publish YearAugust 2009