Description

Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation. Salient Features Teaches cutting-edge techniques for unstructured data identification, analysis, and interpretation Gives expert advice for avoiding costly pitfalls in social media analytics Includes three chapter-length case study projects Written by leaders of IBM's pioneering Social Media Analysis Initiative

More Details about Social Media Analytics

General Information  
Author(s)Matthew Ganis and Avinash Kohirkar
PublisherPearson
Edition1st Edition
ISBN9789332578463
Pages304
BindingPaperbound
LanguageEnglish
Publish YearSeptember 2016