Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation. Salient Features Teaches cutting-edge techniques for unstructured data identification, analysis, and interpretation Gives expert advice for avoiding costly pitfalls in social media analytics Includes three chapter-length case study projects Written by leaders of IBM's pioneering Social Media Analysis Initiative

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General Information  
Author(s)Matthew Ganis and Avinash Kohirkar
Edition1st Edition
Publish YearSeptember 2016