Description
Taylor & Francis Ltd Social Media Communication 2017 Edition by Jeremy Harris Lipschultz
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.Facebook:www.facebook.com/SocialMediaCommunicationTwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.slideshare.net/jeremylipschultz 1. Introduction to Social Media Concepts2. CMC, Diffusion and Social Theories3. Social Media in Journalism4. Social Media in Public Relations5. Social Media in Advertising and Marketing6. Social Media Metrics and Analytics7. New and Mobile Media Technologies, Innovation and Investment8. Big Data and Privacy9. Law and Regulation10. Social Media Ethics 11. Best Practices in Social Media12. Future of Social Media and Information Literacy