Description
Keeping It Human Stop Boring Me! by Kathy Klotz-Guest
Coming up constantly with a steady stream of marketing content stories and ideas that inspire excitement interest and banish boring can be challenging. Your contentweary audience is saying Stop Boring Me! You cannot connect meaningfully with your audience if you bore them. Theres just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional superficial and not human. The good news: it doesnt have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling and generate kickass fun and relevant ideas for stories articles branding social media campaigns sales presentations and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Dont worry this is not about theatricality so you dont have to perform. It is about playfulness however and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing sales branding and products page or business stage if you like can help you your team your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny its focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh human and engaging way that makes you and your audience say aww yeah! The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales social media articles presentations content and other storyrelated contexts. The second half of the book is all about innovating massively creative marketing ideas for products content campaigns customer service sales processes you name it. While this book was written primarily for marketing people who have to create content tell stories make presentations; anyone in the ideageneration business (and who isnt) can use the tips in this book. Whether you are in marketing sales HR product or customer service these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.show more