Description
Taylor and Francis Ltd Strategic Communication 1st Edition 2020 Softbound by Jane Johnston, Leanne Glenny
This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.Coverage of internet-enabled communications integrated throughout.Includes extensive examples from Australia and NZ, as well as international examples.Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.