Description
Pearson Strategic Management A Competitive Advantage Approach Concepts And Cases Global Edition 17Th Edition by Fred R David And Forest
Forundergraduate and graduate courses in strategic management.Apractical, skills-oriented approach to strategic managementIntoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability ― one of the reasons it is adopted at more than500 colleges and universities worldwide.Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.