Description
Taylor & Francis Strategic Management In Sport 1St Edition by Danny O'Brien, Milena M. Parent, Lesley Ferkins, Lisa Gowthorp
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.
The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts...