Description
Kogan The Marketing Manifesto 2013 Edition by David James Hood
Marketing Is Key To The Health And Wealth Of Organizations And A Vital Component In Business Strategy. Despite The Fact That It Produces Three Times More Value Than Any Other Facet Of A Business, And Continual Major Improvements In Its Evolution As A Profession, Marketing And Marketers Are Often Undervalued As Part Of The Business And Under-Exploited As A Force For Profit. It Is Time Marketing - And The Marketer - Became Critical.The Marketing Manifesto Tackles And Exposes The Problems That Stand In The Way Of Many Marketers That Realize Marketing'S Prime Objective And Role - To Improve And Sustain Revenue Whilst Improving The Lives Of The Customer. Outlining Unique Steps To Create And Deliver A Successful Marketing Strategy In Any Organization And To Improve Your Own A Personal Impact As A Marketer - The Marketing Manifesto Is An Innovative And Highly Practical Title That Crystallizes How Professional Marketers Can Create A Goal-Oriented Personal And Company Strategy, And Achieve The Competitive Advantage Through Correct Marketing Practice.