Description
Ane Books Pvt Ltd E-Retail Photography by Sanjay Sharma
Photography acts as an enabler for the success of online or electronic retail (e-retail). As customers can't touch or inspect a product while making an online purchase therefore the best way to describe a product is by displaying its images on an online catalog. Consequently, the visual representation is entirely driven via product photography and associated tools. In the same context, this book helps in identifying the photography formats and operational nuances that are relevant for e-retailing. This book will provide insights to all professionals in the creative field, in understanding how e-retail sector has redefined and expanded the contour of photography profession. Readers of this book need not possess thorough understanding of photography and retail sector; and can leverage this content to understand associated topics like e-retail videography, 360 degree shots, e-retail studio setups, automated photography devices and career avenues fora photographer in the e-retail sector.