Description
T&F INDIA Materials Selection For Design And Manufacturing: Theory And Practice 2Nd Edition by JOSEPH DATSKO
Coverage of fast-changing developments in marketing communications and the creation of marketing content. Marketers are blending new digital and social media tools—everything from Internet and mobile marketing to blogs viral videos and social media—with traditional media to create more targeted personal and engaging customer relationships. Marketers are joining with customers and media to curate customer-driven marketing content in paid owned earned and shared media. No other text provides more current or encompassing coverage of these exciting developments.