Principles Of Environmental Chemistry by James E. Girard , Jones and Bartlett Publishers, Inc

Description

Jones and Bartlett Publishers, Inc Principles Of Environmental Chemistry by James E. Girard

Principles of Environmental Chemistry offers a student-friendly approach to the chemical principles underlying environmental issues, and links socio-economic indicators with their impacts on the environment. Written for students who have taken general chemistry, the text presents the major environmental issues in the areas of energy; toxic chemicals; and the atmosphere, hydrosphere, and biosphere. The only environmental textbook that stresses analysis of environmental pollutants, Principles of Environmental Chemistry describes the analytical techniques and methods that are used to measure pollutants in the environment, stresses EPA regulation of discharges into the air and water, and describes the EPA methods that are used to assure compliance._x000D_ _x000D_Acknowledgements_x000D_ Introduction: The Current State of the Streaming and Digital Media Industry_x000D_ _x000D_ Chapter 1: Why Get into Streaming and Digital Media?_x000D_ 1.1 The Key Question Is Not Can you Build a Streaming Business, But Should You?_x000D_ -1.1.2 Digital Medias Rapid Rise_x000D_ -1.1.3 When Technology Becomes a Business_x000D_ -1.1.4 Out of the Technology Ashes and into the Fiscal Fire_x000D_ 1.2 Using Digital Media for Revenue Generation: The Value in Managing your Own Content, Channels, and Customers_x000D_ -1.2.1 Content Monetization_x000D_ -1.2.2 Channel Control_x000D_ -1.2.3 Customer Contact_x000D_ 1.3 Using Digital Media to Reduce Costs and Increase Communication: Leveraging Digital Media for Different Applications_x000D_ -1.3.1 Telecommunication Expense_x000D_ -1.3.2 Customer Service_x000D_ -1.3.3 Information Quality_x000D_ 1.4 Early Successes Show Big Returns if Its Done Right _x000D_ -1.4.1 Case Study: Starbucks_x000D_ -1.4.2 Case Study: New England Cable News (NECN)_x000D_ _x000D_ _x000D_ Chapter 2: Technology Primer: The Basics of Streaming and Digital Media_x000D_ 2.1 Introduction to Streaming and Digital Media Technologies_x000D_ -2.1.1 Internet Basics: Built for Reliability, not Quality_x000D_ -2.1.2 Static Versus Streaming at the Content Level_x000D_ -2.1.3 Enter Streaming Media_x000D_ -2.1.4 Streaming Across the Internet_x000D_ -2.1.5 Internet Distance Does not Equal Geographic Distance_x000D_ 2.2 Technical Variations of Internet Media from Traditional Broadcasting_x000D_ 2.3 The Fundamental Difference in Cost Structures Between the Old and New_x000D_ -2.3.1 Traditional Broadcasting Cost Structures Are Heavy on Fixed, Low on Variable_x000D_ -2.3.2 Streaming Media Cost Structures Are Low on Fixed, Heavy on Variable_x000D_ 2.4 Why Broadcast Quality is Different from Internet Quality_x000D_ -2.4.1 Startup Time_x000D_ -2.4.2 Playback Consistency_x000D_ -2.4.3 Playback Size (for Video)_x000D_ 2.5 Typical Quality Measurements for Streaming and Digital Media_x000D_ -2.5.1 Why Neilsen and Arbitron have had Trouble Measuring a Digital Media Audience_x000D_ 2.6 Content Security: Digital Media Means a User Can Record an Exact Copy_x000D_ -2.6.1 Digital Rights Management and Content Encryption_x000D_ -2.6.2 Walled Gardens Content Security_x000D_ -2.6.3 The "Cheap and Easy Access" Security Strategy_x000D_ -2.6.4 PC Client Content/Download Managers_x000D_ 2.7 Case Studies: _x000D_ -2.7.1 palmOne_x000D_ -2.7.2 Ernst & Young_x000D_ _x000D_ _x000D_ Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business_x000D_ 3.1 Given these Technology Issues, What Should you Focus on When Building your Digital Media Business?_x000D_ 3.2 Four Key Principles of a Stable Digital Media Strategy are: Scalability, Security, Intelligence, and Quality_x000D_ 3.3 Scalability: A Scalable Delivery Strategy can Cut Delivery Costs Over Traditional Broadcast_x000D_ 3.4 Security: Digital Rights Management (DRM) Security Technologies Make Streaming and Digital Media Safe and Sound_x000D_ 3.5 Intelligence: Getting Accurate, Reliable, Usable Usage and Audience Intelligence_x000D_ 3.6 Quality: Assuring Media Fidelity and Quality When Delivering Content Over the Internet_x000D_ 3.7 Case Studies _x000D_ -3.7.1 JPMorgan/Chase_x000D_ -3.7.2 Unisys_x000D_ _x000D_ Chapter 4: Its Not Childs Play: Learning From the Pitfalls from of the Past Three Years _x000D_ 4.1 In the Internet Land Grab and Rush for Revenue, Early Companies Forgot to Manage the Costs for Streaming and Digital Delivery_x000D_ 4.2 You can Avoid the Top Four Mistakes Made in the Early Days by Understanding the Business Impact of Licensing, Security, Distribution, and Quality_x000D_ 4.3 Dont Let your Strategy Get Sidetracked by Media Player Market Share Numbers_x000D_ -4.3.1 There Are No Agreed Upon or Default Standards for Platforms--Yet._x000D_ -4.3.2 Understanding the Impact of Windows Media, RealNetworks, and MPEG Licensing Plans on your Business _x000D_ -4.3.3 Why you Might Need Multiple Formats, Encoding Rates, etc._x000D_ 4.4 The Changing Value of CDNs for Streaming and Digital Media Distribution_x000D_ 4.5 The Most Common Outsourced Application--Live Webcasting_x000D_ -4.5.1 Understanding the Basics_x000D_ -4.5.2 Determining your Business Needs_x000D_ -4.5.3 The Bigger Picture_x000D_ 4.6 Quality is So Important Its Deserves Its Own Chapter--Chapter 5_x000D_ 4.7 Case Studies_x000D_ 4.7.1 Bumble and bumble_x000D_ _x000D_ Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm_x000D_ 5.1 If you Dont Have Good Content or Sufficient Quality, Dont Bother._x000D_ 5.2 The Definitions of "Good Content" and "Sufficient Quality" Change Depending Upon your Target Audience, Usage, Price Charged, etc._x000D_ 5.3 Some Content is Excellent for Streaming or Digital Media While Others Are Awful_x000D_ -5.3.1 Your Content Dictates the Kind of Technology you Use, Not the Other Way Around_x000D_ 5.4 When Determining the Best Quality for your Company, Make Sure you Understand the Four Areas of the Digital Media "Business Square"_x000D_ 5.5 If you Change Audience Size, Then youll have to Change your Delivery Strategy_x000D_ 5.6 Content Size Does Matter When It Comes to Streaming and Digital Media_x000D_ -5.6.1 Session Length of Streaming and Digital Media_x000D_ 5.7 Encoding Bit Rates Effect Content Quality -and your Target Audience_x000D_ 5.8 Security is Required, but There Can be Too Much of a Good Thing _x000D_ -5.8.1 Case Studies_x000D_ _x000D_ Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business _x000D_ 6.1 Based on Interviews with People Building These Systems Today, Here Are Some Guidelines for Building and Managing a Streaming or Digital Media Business_x000D_ 6.2 Pricing: Understanding Costs and What you Should Pay_x000D_ -6.2.1 The Service Provider Business_x000D_ -6.2.2 Educating Yourself Before you Talk to Providers_x000D_ -6.2.3 Choosing the Right Provider is Easy_x000D_ -6.2.5 Our Best Advice: Negotiate_x000D_ -6.2.6 Quality - Getting your Moneys Worth_x000D_ 6.3 Build versus Buy_x000D_ 6.3.1 Quality_x000D_ 6.3.2 Control_x000D_ 6.4 Understanding the Most Commonly Used Multimedia Applications for Enterprise Communications_x000D_ 6.5 A Summary Checklist to Use When Building a Successful Streaming Business_x000D_ 6.6 Case Studies_x000D_ -6.6.1 The Cooper Companies_x000D_ -6.6.2 Office Depot, Inc._x000D_ _x000D_ Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business_x000D_ 7.1 The Internet Can Significantly Impact Other Areas of a Media Business _x000D_ 7.2 Managed Delivery: Cut Weeks Out of Media Production Cycles and Push Post-Production Times to the Limit_x000D_ 7.3 Using Media as Part of a Customized Web Portal to Increase Sales and Improve Customer Satisfaction_x000D_ 7.4 Putting your Knowledge into Action_x000D_ 7.5 Case Studies_x000D_ -7.5.1 MasterCard_x000D_ -7.5.2 Wisconsin Department of Transportation Streams Historic Bridge Float_x000D_ -7.5.3 New York City Public Schools_x000D_ -7.5.4 The Solution_x000D_ _x000D_ Appendix A: Use of Streaming and Digital Media Report_x000D_ Appendix B: Enterprise Streaming: Return on Investment Report_x000D_ Glossary_x000D_ Index_x000D_