Description
Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) Shift by Carlos Ghosn
In Shift Carlos Ghosn the brilliant audacious and widely admired CEO of Nissan recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotiveand corporatehistory. When Carlos Ghosn (pronounced like phone) was named COO of Nissan in 1999 the company was running out of gas and careening toward bankruptcy. Eighteen short months later Nissan was back in the black and within several more years it had become the most profitable large automobile company in the world. In SHIFT Ghosn describes how he went about accomplishing the seemingly impossible transforming Nissan once again into a powerful global automotive manufacturer. The Brazilianborn Frencheducated son of Lebanese parents Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan Ghosn began his new position by embarking on a threemonth intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan he consistently challenged the traditionbound thinking and practices of Japanese business when they inhibited Nissans effectiveness. Ghosn closed plants laid off workers broke up longstanding supply networks and sold off marginal assets to focus on the companys core business. But slashing costs was just the first step in Nissans recovery. In fact Ghosn introduced changes in every corner of the company from manufacturing and engineering to marketing and sales. He updated Nissans car and truck lineup took risks on dynamic new designs and demanded improvements in qualitystrategies that quickly burnished Nissans image in the marketplace and reestablished the company in the minds of consumers as a leader in innovation and engineering. Like the bestselling memoirs of Jack Welch Lou Gerstner and Larry Bossidy SHIFT is a fascinating behindthescenes look at what it takes to transform and recreate a worldclass company. Written by one of the worlds most successful and acclaimed CEOs SHIFT is an invaluable guide for business readers everywhere.