Description
iUniverse The Elements of Online Journalism by Rey G Rosales Ph D
Citizen journalism blogging community and user activity are todays buzzwords in the online news business. Publishers and editors see the potential windfall that the web can offer and are now investing heavily into this venture. With todays newspaper circulation readership and profit slipping media outfits have no choice but to embrace a new reality: the Web is now the most powerful medium. This means a unique brand of journalism is needed to cater to the demands of the new generation of media consumers. This new brand is called multimedia journalism.How do we execute multimedia journalism online? What type of things do we have to do in order for our news site to succeed? What are the tools needed to be able to execute multimedia journalism effectively?This book guides the reader as to how to create innovative multimedia reports and presentations. It explains the nature of todays media consumer and talks about ways to gain new users as well as sustain a high rate of return visits. The book also talks about other important factors of online journalism such as audience design promotion ethics job prospects and future directions for online news.show more